Vail Resorts

I am currently the manager and marketing channel lead for all enterprise organic social at Vail Resorts (all 40+ brands and counting). I manage a boosted budget of over $150k+ per year for promotions alone as well as full funnel go-to-market strategy and omni channel integrations for all 40+ resort and epic pass brands in the enterprise.

Featured as a social expert by Sprout Social in THIS ARTICLE.

accomplishments and Wins

• Consistent YoY growth of our channels at 6-10% growth rate on all social channels for 3 years and counting

• Fully developed and established full funnel GTM strategic ops model for social

• GTM strategy for 40+ brands and international social

• Social sentiment executive reporting

• quarterly line of business reports

• adobe analytics integration and analysis

• quarterly full funnel communications and marketing reports

• monthly social analysis

• established influencer boosting program

• Gondola Gallery by Epic

• Fully managed our relationships with tools like Meta, Sprout Social, Bazaar-voice and more

• Managed social best practices, industry updates, and full channel POVs (TikTok, Pinterest, continued Meta platform evals)