florida hospital

Social and Marketing Manager

I was given the opportunity to create an influencer strategy for Florida Hospital & Adventist Health. Their goal was to increase awareness for the hospital and position them as "Patient First & Quality Care".

​

Accomplishments and Wins

• I developed a holistic strategy outlining different types of influencers, their roles for brands as well as best practices.

• I created a full-on strategic approach for AHS to utilize when selecting influencers and how to best communicate with them and utilize them.

• Our big focus was local athletes and partnerships with the NBA

• Supported contract negotiations to content creation and developing real, working relationships.

• Worked with a copy writer to develop blog content for their blog, based on monthly content themes and hot topics.

• We had fast turn around and would make sure to capture current events and promote articles across Facebook.