barkthins

I had the opportunity to work on barkTHINS while at Crispin Porter + Bogusky.

We wanted consumers to understand that they didn't have to feel bad about choosing barkTHINS. Our ideal target was women who were busy and on the go, looking for a “guilt-free” snack.

Responsibilities and Wins

• Conduct competitive brand research and market research that helped the brand better understand its audience.

• Brand positioning support - feel good healthier option, sweet snack.

• Demographic research and consumption habits of young moms as well as media usage in order to see how we could best reach them.